We create sales, leads, and new business opportunities
for our clients
LMG team of digital experts uses data-driven digital marketing strategies and cross-channel solutions to accelerate your digital performance. Our integrated marketing solution provides a holistic view of your customer that helps you make data-driven decisions and drive marketing transformation.
Our digital services include SEO, PPC, Social Media and are designed around an iterative optimization plan. We draw from analysis of your existing website or digital campaigns to develop a strategic plan and performance goals. After developing localized creative, we follow a testing plan to continuously evaluate and optimize performance in the market. Recurring reporting is a chance to review results and develop strategic goals for the ongoing campaign.
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Our website audit evaluates 64 factors crucial to search engine visibility across technical, content, and linking SEO. The report includes scores for each factor, the results of our analysis and recommendations to improve the website.
Competitive Analysis, UX/UI Analysis
Competitive analysis explores your linking profile, keyword ranking in target markets, ad positioning, social engagement and overall SEO visibility metrics, and compares them to known and new competitors. Insights from the analysis will translate into content optimization, link building, paid advertising and social media initiatives.
User experience analysis measures user activity on a website or an application and provides insights into how the design can be adapted to meet the current or changing needs of end users.
At LMG, we analyse a list of features and UX elements such as user interface design, user flow, images, load time, responsiveness against your end goals and requirements.
If you are in the early stage of product development, to help you better understand your users, their needs and the hurdles they may encounter; we offer user research, user interviews and A/B testing to gather feedback and enable you to craft the best user experience possible.
We also provide competitive UX analysis to help companies identify the gaps in the market, as well as gaining actionable insights through analyzing competitors’ strengths and weaknesses relative to your business, product, and design.
Keyword research identifies terms to target on priority website pages. LMG specialists brainstorm terms that are relevant to page content and then utilize tools to determine search volume and competition in the language and market, recommending 1 unique primary keyword and up to 2-4 secondary keywords per page. Over time, we deepen our keyword research to pages throughout the website and monitor performance in order to refresh target keywords.
Search Engine Optimization (SEO)
Search engine optimization or SEO services are digital marketing services that improve rankings in search results for keywords relevant to your business. Improved rankings increase your business’s visibility in search engines and drive qualified traffic to your website. LMG offers technical, on-page, off-page SEO, as well as page content optimization services to assist you with higher ranking, more traffic and conversions.
Meta data & content optimization
Unique keyword targets for priority pages are worked into all areas beneficial to SEO, including titles, headers, URLs (optional, but recommended), meta descriptions, meta keywords (for China and South Korea), body copy, some link anchor text and image ALT tags. We monitor site performance to recommend updates to already- optimized pages on a recurring basis, and update optimization based on new and updated site content.
XML sitemap creation & submission
Our technical SEO experts look at the existing content on your website and see how everything is structured. We will help you plan your structure by prioritizing your content into tiers that follow a logical hierarchy. Then, we will generate an XML sitemap for you to be added to your website and submit it to the search engines to help them crawl, index and rank your pages within the search results.
Internal linking restructuring & optimization
LMG SEO specialists assist you in establishing a hierarchy on your site and restructuring internal linking to push more link flow and value to the most important pages. By connecting your content with internal links, you give search engines like Google an idea of the structure of your website and boost your SEO.
Image optimization is an important part of building a successful website, especially for ecommerce. You would want your product photos be clearly visible and show up in image search results to sell more.
We help you identify images for optimization and provide strategies such as alt tag optimization, suggestions for image text, size and structured data to improve search rankings, reduce page load times; and enhance user experience and customer engagement.
SEO Performance and Keyword Ranking Reporting
Any combination of the above efforts needs to be tracked to measure its reach and effectiveness. We offer standard and customized reporting for SEO, according to your key performance indicators (KPIs). Our reports include our analysis of data and recommendations for action items and can be accompanied by phone consultation. We deliver reports on a weekly, monthly, or quarterly basis, depending on your preference.
We focus on “whitehat” link-building tactics that begin with great content marketing. We leverage translation or creation of content including blogs, articles, PDFs as well as social media posting and interaction to build links and boost traffic and SEO visibility for your website.
Our link-building research finds prospective bloggers, websites, and media organizations who are already interested in your products or services by weighing their authority statistics and gathering contact information. We conduct email outreach, calling attention to your content and requesting links.
Paid Advertising (Search, Display, Video & Programmatic ads)
We support your creative, testing, and campaign management needs in all paid advertising activities (paid search, display, video, mobile, social, programmatic) for all languages, in full-service or à la carte engagements.
Sometimes a direct translation of a mature, source-language search campaign does not make sense. Budgets for new markets are often less. And building the right keywords and copy can be dependent on successful performance over time. We draw from the goals and website taxonomy to adapt existing campaigns to the new market, or build keywords and ad copy from scratch.
Our bid strategy experts handle the day-to-day management of keyword bids and budget optimization, managing all your KPIs including click-through-rate (CTR), conversions, and return on ad spend, focusing on lowering costs per click while improving overall ranking in paid campaigns. Our managers are responsible for trafficking all creative changes, pausing under-performing keywords and driving creative refresh and expansion.
Copy Analysis & Testing
We recommend developing ad copy that strategically varies placement of your value propositions, calls-to-action, and branding, and tests their effectiveness across ad groups and campaigns. We monitor performance according to key metrics including click-through rates (CTR), conversions. and quality score. and refresh under-performing copy on a scheduled basis. We offer recurring competitive copy analysis to complement ongoing testing, evaluating the copy against ranking ads of competitors and recommending strategies for the next copy refresh.
Keyword Search Query Reviews & Gap Analysis
We recommend recurring expansion of keyword lists through auditing search engine query reports and reviewing campaigns and ad groups for keyword gaps. Our SQR reviews identify potential negative keywords and new positive keywords to add to the campaigns and ad groups. Gap analysis seeks out new creative keywords as well as performance-based opportunities for expansion.
We offer regular reporting of campaign performance at the frequency that best suits your needs—weekly, biweekly or monthly. We report on effectiveness of campaigns by key metrics, including impressions, clicks, click-through-rate, conversions. and return on ad spend, and recommend improvements to boost performance.
Social Media & KOL Marketing
Our teams support you in social media across disciplines including targeting and forecasting, paid and unpaid creative, community management & influencer marketing. Our services are available in all languages for a variety of leading social platforms, including Facebook, Instagram, Linkedin, Youtube, Twitter, WeChat, Weibo, TikTok, KakaoTalk, LINE, Discord and more.
Forecasting and Targeting
Before developing creative, we help you determine what types of campaigns to run to reach your desired audience demographics in each language market. We deliver forecasts of reach and engagement and develop tailored targeting for the pages and campaigns.
Profile Optimization, Social Calendar Development and Community Management
We support you by creating, optimizing and managing your social profiles in target markets. Before creating the social calendar, we run topic research to identify hot topics, social trends and popular keywords to develop a social content strategy. We also have in-market, native social media specialists to manage editorial calendars and interact with customers.
Our in-market specialists adapt your copy from source content or develop posts from scratch for desired formats. We can assist with image selection and adaptation for designated social media platforms to ensure cohesive creative.
Social Listening & Reporting
We provide social listening reports to help you keep pace with online conversations and pay attention to customer questions, comments, complaints, and demographics. Looking for a way to build a positive brand sentiment and don’t know where to start? Build a report and get started today!
We also offer regular performance reporting of your social media channel performance at the frequency that best suits your needs—weekly, biweekly or monthly. We report on effectiveness of channels by key metrics, including follows, likes, reach, growth, awareness, post-performance, engagements, and recommend improvements to boost performance.
We help you build the strategy of KOL marketing to reach a targeted audience in your niche or industry. We assist you in campaign setup, project brief, KOL selection & partnership, campaign management, tracking, and performance evaluation. Want to earn brand credibility through word of mouth on a larger scale and get your products high-impact recommendations to drive sales on marketplaces? Partner with KOLs and start distributing content featuring your products on international social media platforms like Instagram, Facebook and YouTube, or China’s WeChat, Xiaohongshu and Weibo. Contact us and discover more.
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