We guide you through the branding journey with
creativity and know-hows
Whether your current company needs to be rebranded or you are a new start-up and require a more comprehensive brand exercise, our brand strategy consultants have deep expertise across the full range of branding & marketing services to help you craft your brand that build the brand DNA; and ultimately stand out from the competition and win in the marketplace.
The LMG expertise, supported by smart tools and global resources, make us the right consultancy to add to your team. Get in touch to learn more about how this service can help you.
LMG brand consulting team researches, defines and delivers positioning strategies to help you stand out from the crowd.
We employ a variety of brand research tools, including both qualitative and quantitative research techniques, to assess brand image and see how it performs against competitors.
Our brand strategists also collect information such as competitors’ pricing, packaging and product distribution approaches in the markets. By considering every product element, we recommend on how we can position a company’s product or service to be more appealing to consumers, surpassing the competitors.
A brand persona is a collection of personality traits, attitudes and values that your brand showcases on a regular basis to help connect with a certain audience segment. It allows your audience to identify with your brand and hence your organization. It can be a person, character, mascot or idea.
By choosing your most important and influential buying personas, our brand consultants help you look deep and identify the most common characteristics to build a clear brand persona. Without a split personality, this brand persona supports multiple buyer personas in a cohesive and powerful way and allows you to connect with your audience on a much deeper level.
By analyzing competition, market intent, personas and online presence, we get to know the brand’s main competitors, identify specific ways to strengthen brand equity and develop a brand strategy to outrank them.
LMG makes companies’ business branding focused to achieve goals and objectives in a more structured yet creative manner. Consult with our experts today.
Brand Name Analysis
Brand names should be chosen carefully since names convey images. A good brand name should evoke positive associations, be easy to pronounce and remember, as well as suggesting product benefits.
Conducting a brand name analysis is an important part of designing an effective branding strategy, especially for brand & product names that need to adapt to different foreign languages and culture.
At LMG, we work with you to learn more about your company, your target markets & audience, and what you envision for the future of your brand. Based on the brand positioning strategies, we will design a few concepts and partner with you to come up with the final brand name that will become a leading representation of your company.
LMG keeps brand identity in mind when creating your business or product names. We have a proven track record of creating unique, strong, memorable and legally available brand names. Get in touch and learn more.
Content marketing is about creating high-quality content to attract prospects and customers and to convert them into engaged followers who will spread the word about your products and services.
Whether you are just starting to develop a strategy or you are refreshing your existing one, LMG is here to assist.
Marketing Personas are a major component of any effective inbound marketing strategy. By knowing who you’re marketing and selling to, you can develop personalized marketing messages that are highly relevant to their unique experiences. It is crucial to your marketing success.
Based on the market research, LMG marketing consultants look deep into customer personas to know their challenges and the types of solutions they need. We will also help you build the buying personas, craft content that speaks to their specific pain points and develop tailored sales & marketing strategies that put your buyer personas goals and challenges at front and center.
In such a way, you can streamline your marketing and sales process and spend time on the leads most likely to convert.
When you are writing, marketing and selling with your most qualified leads, with no doubt, you are going to start to see some serious growth.
Brand and Style Guide
A brand style guide is a key document that specifies every aspect of the look and feel of your brand and how they should be applied across marketing materials. It is shared with partners, media, and agencies to brief them on how to communicate your brand properly and consistently.
To create the brand guidelines, LMG team helps you make a brand story, develop logo guidelines, include the brand’s core colour palette, dictate your typography hierarchy, define your brand voice, and specify the imagery & iconography that makes up your visual style.
Content Marketing Strategy
Our team of professional content strategists help you plan, create, distribute, share, and publish content via blogs, newsletters, e-books, forums/discussion boards, videos, social media channels, and many other platforms. The goal is to reach your target audience and increase brand awareness, sales, engagement, and loyalty.
Contact us today and discover how LMG can help you create a successful content marketing strategy to reach your audience and boost conversions.
Copywriting & Copy Adaptation
Copywriting is the art of creating written content from scratch without a source text. The new text is tailored to a specific market.
Copy adaptation considers the emotional response your copy is designed to elicit and adapts your message to have the same impact on each target audience. It involves significantly editing or even rewriting a text in order to convey a message to a specific audience. It is suitable for texts that need to be adapted from a source language into one or several target languages.
Read more about the major types of copywriting and copy adaptation we offer below and how we can help you convert your written copy into sales today.
SEO Copywriting. SEO texts represent one of the most efficient tools for improving a site’s position in search results. We run keyword research to identify target SEO keywords and embed them into the content to boost SEO results.
Press Releases. Press releases and announcements are important as they create excitement for a new product, service, or event. At LMG, we provide high quality press releases that highlight the novelty and uniqueness of the announced event or product. We also offer PR distribution service to help your brand reach a large, targeted audience via traditional or digital media outlets for traffic and leads.
Advertising Copy. Effective ad copy, great headlines and good slogans grab customers’ attention and stimulates buying activity. We provide copy for both print and paid advertising to meet your needs for the new advertising era.
Blog posts. Blogging is an important part of any content marketing strategy as it provides frequent updates with new posts and information to keep readers engaged. It is often through blog content that you first entice people to your site and start to build your brand’s audience. Google ranks blogging posts more favorably. If you don’t have a marketing team member who is familiar with search engine optimization (SEO), our team of professional SEO specialists is here to help.
Ebooks. The goal of an ebook is to educate the audience. Its content follows some sort of narrative structure, and includes a lot of good visual design. Our team of professional writers provides high quality copy with consistent language and brand voice.
Video. The trick to effectively using video as part of a content strategy is keeping it as timeless as possible so that you aren’t forced to continuously spend time and money creating more. We help you create high-quality video content that can be used to expose your brand on online video platforms (e.g. Youtube, iQiYi) with a large and active audience.
Infographics. Use as little text as possible and let the imagery tell the story. If you don’t have a killer in-house graphics artist, our team of talented designers can make you something beautiful and informative.
White papers and reports. These materials are similar to an ebook but they are generally less graphically designed and use language that is more professional. Our technical writers produce strong long-form content that creates opportunities for your brand to partner with other organizations.
Slide decks. A slide deck refers to a presentation deck or pitch deck. We help you put the slides together to tell a story, with a great format that breaks down complex ideas into simple steps or bite-sized pieces to assist you in selling your business ideas.
Case studies. We help you build case studies with real numbers and complete stories to promote the brand value and results.
We provide copy writing and copy adaptation into more than 100 languages.
At LMG Consultancy, we combine our insights and skills to transform your processes and strategies – taking your company to the next level!
We start with a SWOT analysis to understand how the current internal and external environments are developed. Then we will help you develop a high level strategy, make a strategic plan and set priorities. The aim is to focus energy and resources, strengthen operations and ensure that employees and other stakeholders are working toward common goals, so we can establish agreement around intended outcomes or results.
During the execution stage, we will translate the high level plan into more operational planning and action items. We will perform ongoing refinement as we assess performance and adjust the organization’s direction in response to a changing environment.
Shape, improve, and better manage your business with the experts at LMG guiding the way!
Transcreation and Creative Consultation
As the name suggests, transcreation is a blend between “translation” and “creation”. It allows you to adjust the original text to the context of the local market and guarantees a strong message that appeals to your target audience. It is often used in marketing or advertising texts (such as headlines or slogans) that need to be concise, catchy and persuasive.
At LMG, we work with transcreators who have rich experience in both translation and copywriting. Before we start, we would require a thorough brief that defines the strategy, tone, and objective of the text. This is to make sure that the same intent of the source is preserved during the transcreation. However, you don’t have employees with the skills to provide the brief, we are happy to help you run a creative consultation.
As a first step, we will review your current marketing strategy, brand identity, personas, online presence, and your methods for attracting and retaining clients. We will help you figure out the unique selling point and then create the assets to promote it.
Our professional and creative design team is able to transform any concepts and ideas into visual work.
Have a Project in Mind?
We can make it happen. Please fill out the form and we can get to work on it.
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